Personal branding is a form of marketing that an individual uses to create a uniform public image that demonstrates their values and overall reputation. Your personal brand is how you present yourself. It’s the unique combination of skills, experience, and personality you want the world to see you with. It is telling your story and how it reflects your actions, your actions, your spoken and unspoken words and attitudes. You use your personal brand to differentiate yourself from other people.
Personal branding is the sum of the values that individuals create on themselves against the outside, just like the brand perception created by a legal entity. At the same time, this saying has gained a much more unlimited field of action in the digital environments of the digital age we live in. Opportunities such as e-learning and digital activity, which have come into our lives in addition to traditional education options, have become great opportunities to build our personal brand.
But of course, like any activity whose spread increased, the fraud that came with the spread was one of the important problems of this e-learning sector. Everyone had increased their brand value through many training and event certificates. But were these certificates real?
Mathematics solves the risk of individuals presenting fake education information with a digital certificate, badges, and smart certificate technologies!
A certificate from a previous physical activity or training is very difficult to verify. But with the technologies we just mentioned, you can instantly verify the issued certificates.
The training documents we offer as Sertifier can be verified from any portal with its Blockchain technology. Likewise, if you add the training documents offered by Sertifier to your LinkedIn profile, you can increase your online visibility.
So what is this digital certificate?
A public-key certificate, also known as a digital certificate, is an electronic document used to prove public key ownership. The certificate contains information about the key, information about the identity of the owner (called the subject), and the digital signature of an entity that verifies the contents of the certificate (called the issuer). If the signature is valid and the software trusts the issuer of the certificate it is examining, it can use this key to securely communicate with the subject of the certificate.
In short, digital certificates are more reliable training documents; They can protect us from the rush of fake certificates and distrust of training documents, which we face especially in the recruitment processes. It can provide us with evaluation processes where there is more accurate competition.
And most importantly, you can create your personal branding that is highly visible online.