In today’s world, sectors are in great competition among themselves due to the variety of products. At this point, product certifications not only increase the business efficiency of companies but also help companies to take their products one step further in fast-growing and competitive industries. With the digitalizing age, most processes have evolved with technology and have increased the work efficiency of companies. Along with increasing work efficiency, employees keep their personal development at an important level and try to keep themselves at a competent level for their developing and constantly changing jobs. Although these competitive sectors offer opportunities for employees to develop, in fact, when companies meet with their customers, their products come to the fore. Due to this situation, products certified under certain conditions have become more preferable for customers and end-users.
In our rapidly changing world, the sectors are constantly expanding within themselves, offering new opportunities to customers and consumers, and they are asked to choose over the offered opportunities. The concept of trust is one of the most important criteria for the customer, although the reasons for the product being preferred over the other in the market are fed from more than one source. Having confidence in the product used and knowing that the product is approved raises that product to a very high level among the selection preferences. The product certification process, which reinforces the issue of trust on behalf of the products, is also a great business efficiency process for the company. The customer with confidence will prefer the product and the product’s position in the market will expand so that the investment made on the certification process will return to the company in more than one way.
The trust level of a product can also be increased to a great extent through smart certificates and digital badges. Such processes also significantly affect the brand perception that the company creates through customers, and the company can promote itself through the value and interest shown to its employees. All these digital processes come together and it becomes observable how well the company can adapt to digital processes in the age of technology and how open it is to innovations. In the changing world, being open to innovations and better processes in terms of business efficiency often go through digital processes like this. The product certification process also enters the category we have mentioned and shows how innovative and digital a company can actually follow.
As a result, the product certification processes that pass through the certification of the product of any brand on certain issues are now blended with a more digital process and can be supported by the verifiable digital certificate and digital badge processes brought by our age. All these developments increase the work efficiency of the companies and offer them the opportunity to receive the highest level of response from these efficient processes, which are increased by smart certification processes.
Barış Bingöl is the Chief Marketing Officer at Sertifier Inc. and works each day to build bridges between their products & services and the individuals & institutions that benefit from them. Inspired and thrilled by the creative process of digital marketing, he has been studying and working in the field for more than 5 years. And has found himself to be at his best when working together with his teammates at Sertifier Inc. He spends most of his free time making music with his band and reading.