In our digitalizing and constantly changing world, it is now possible to create offline events, which are traditionally marketed, on online platforms with the help of digital marketing and to create their digital identities, with digital certificates and digital badges. In addition to creating these events, being able to promote such events in digital environments also increases the demand for them. For example, moving the content of a training course online and being able to perform online training in the process not only allows you to be recognized as an educator but also helps you reach more people by reinforcing your educator personality in digital environments.
Nowadays, it is getting much more difficult to keep track of most activities that are not online. In our ever-changing and ever-developing world, most people follow up online because their calendars are very congested. In this case, even if an event we attend is offline, we follow up our life online. For this very reason, we must follow the changing and digitalizing processes and integrate ourselves into new conditions by providing the right conditions. With the conditions we have integrated, our event now becomes more accessible and traceable and attracts much more attention. Being accessible on social media and digital platforms is critical today. It is such a situation that brands that do not create their own identity on social media or any digital platform are becoming forgettable. Most preferred institutions, companies are companies that have created a good image for themselves on social media. While this whole process is in this state, it has become a necessity to make offline activities online. Since making it online makes an offline event much more visible and accessible, the applications to the event may increase, and you can also increase the awareness of the events you will do next, and you can get a safer and more known brand image.
Bringing an offline activity that has reached a certain point with traditional marketing online with the help of digital marketing will be a much more correct and wise choice in our world where even education processes have become online education. Getting help from digital certificates and digital badges that help people develop their digital identities while ending the event process also makes this process much more effective. With this digitalizing process, the participant will be able to indirectly market both the event and the people organizing the event by sharing the certificate they have obtained on social media or business platforms such as Linked-In. In addition to this situation, he will have increased his knowledge level by improving himself, and he will have led the people around him by suggesting the activities he participated in so that the activity will be heard and reached by much more people.
Barış Bingöl is the Chief Marketing Officer at Sertifier Inc. and works each day to build bridges between their products & services and the individuals & institutions that benefit from them. Inspired and thrilled by the creative process of digital marketing, he has been studying and working in the field for more than 5 years. And has found himself to be at his best when working together with his teammates at Sertifier Inc. He spends most of his free time making music with his band and reading.