Companies organize various events every year. These are done for different purposes such as increasing the motivation of the employees, strengthening their communication, creating a sense of belonging or improving the skills of the employees in different fields. But the events held every year started to look more and more similar to each other. This has seriously affected people’s motivation to participate in events. So, is there a way to differentiate from other organizations and market the event successfully?
Digital certificates provide a solution to this problem. Turning your organization into a digital certificate event offers many benefits and draws attention to your event. Participants get more interested in events when they know they are going to have a digital certificate at the end. Consequently, they both increase the benefit they derive from the event and acquire a digital document that will accompany them throughout their working life. For this reason, digital certificates make the marketing of the organization very easy. It is possible to increase the attractiveness of the event by emphasizing the advantages of having a smart certificate throughout the marketing process. But what is the thing that makes digital certificates that desirable?
Certificates, like everything else, have kept up with the era of digitalization we live in. Finally we end up having the digital certificates we use today. These certificates began to replace their physical versions because they solved many problems and made our lives easier. These smart documents don’t get lost like their physical versions and they don’t wear out or get old. These documents, which you can use throughout your working life, also contain a lot of information about you. Thanks to digital certificates, many information can be accessed transparently, including the courses you have taken or the CVs of the people who have taught you. Due to the features of smart documents, you do not need to prove the originality of these documents. Forgery is a very common problem in physical certificates as well. For this reason alone, the authenticity of your certificate may be questioned. Digital certificates, on the other hand, use many methods, including blockchain technology, to prove that your document is authentic. This removes the question marks for the person we share our document and makes the process easier for both parties.
Digital certificates also bring great ease of sharing. It is possible to share the digital certificates you have obtained with people from all over the world in any way you desire. In this era when everyone is building their digital identity, smart documents and certificates are also a must for your identity. The fact that people do not want to miss opportunities to strengthen their identities continues to make these events interesting. Hence, the marketing of events involving digital documents and smart certificates can be much easier compared to other events.
For the reasons we listed, the simplest way to market your events is to integrate digital certificates into your event. In this way, both the certificate candidates and the organization organizing the events will be able to get the maximum benefit from the events.
Arda Helvacılar is the Chief Executive Officer at Sertifier Inc. with a mission to design a world where every individual is able to promote themselves. Arda used to be a serial entrepreneur with a chain of fails with 4 different startups in 2 years and now he is an ed-tech enthusiast who is willing to assess and scale learning at any stage. He loves detective books and war history.